Elden Ring, the baby of visionary designer Hidetaka Miyazaki and bolstered by lore master George R. R. Martin, is that style meets substance experience that defines great entertainment. It’s rare air.
A partnership forged in fire, we’ve had the incredible honor of being FromSoftware’s creative partner for their biggest moments over the past six years. Whether working alongside Activision or Bandai Namco, one thing has remained constant: FromSoftware trusts us to help bring their vision to the world.
Our globe-spanning collaboration with Miyazaki-san and From Studios began with our work on Sekiro: Shadows Die Twice. That was a challenging but utterly epic experience for all involved, and planted the seeds for us to work on what would ultimately grow into Elden Ring (and then on to Armored Core and other titles).
A crowning achievement in our partnership has been our video campaign for Elden Ring, including being entrusted with the moment fans had waited years for. The official gameplay reveal. And then we kept going: launch films, expansion reveals, character trailers, and more.
Every beat mattered, every second counted. Our goal? To match the majesty and mystery of a game that redefined open-world storytelling.
As the Lands Between continue to shift and expand, so too does our partnership with FromSoftware. Our collaboration works because we understand more than just the mechanics of their games – we get the soul.
