In Altered Carbon, rich people can effectively live forever by continually downloading their consciousness into new bodies; for those not so well off, well... sucks for you. Our big idea revolved around the idea of presenting human bodies as products, which was designed to crystalize the core themes of the series.
At the highest level we manifested this through our tagline, No Body Lives Forever. We took this idea into a range of form factors – from print & video to social & experiential – that all focused on visually bringing to life this eerie premise. Our key art focused on Psychasec-branded body bags that contain human "sleeves." Iconic and disturbingly arresting, the images also contain subtle details that we brought to life in our Psychasec-focused world-building sub campaign (Psychasec is the corporation in the series that owns the technology for downloading consciousness).
We created experiential OOH installations in high foot traffic areas around the world that feature sleeves from the show floating in a glass case, with bubbling water. These are designed to stop viewers in their tracks, create conversation, and sharable photo ops.
#CostofLiving
A social program that creates conversation around the premise of indefinite life by asking the audience simple, provocative questions.
