Black Ops 6

But, as we always do, we wiped our brows, geared up and got our hearts, heads, and thumbs ready for war. Hoorah.

Black Ops 6

Global Launch
You see the guy lugging the great big gun? That’s a Juggernaut.

Quite the metaphor for the opportunity that came our way when industry heavy Microsoft acquired Activision Blizzard for a cool $70 billion.

Our gut told us a history-making deal deserved a record-breaking campaign for their number one moneymaker, Call of Duty. No pressure, right?

The Truth Lies

To introduce Black Ops 6 to the world, we embraced the darkness. Our gameplay-forward campaign centered around our subterfuge-focused creative platform of The Truth Lies.

Black Metal

We also developed a black-on-black visual aesthetic for use throughout the campaign called Black Metal.

The Results

The outcome was historic for Activision, Microsoft, and gnet.

TL;DR

Here’s a haiku about our proprietary, award-winning animation and capture process:

Team forged by steel, snacks
Smashed PCs, cry, laugh, repeat
Visual Magic

Featured Work
Next Project
Elden Ring

Bandai Namco | Global Launch Campaign