Across more than a dozen titles and campaigns, we’ve built a partnership rooted in trust, creative vision, & a relentless obsession with innovation.
Every year, there’s a new chapter to tell. A new tone to strike. A new launch to make bigger, bolder, & louder than the last. Factor in the always-on cadence of the live-service seasons & Warzone, and we’re talking about a fire-breathing marketing beast that never sleeps.
In all honesty, it’s a challenging brand to work on. The pace is absolutely radical. But it’s made us so much stronger, agile, and better at what we do. Forged in fire, we never lose sight of the mission: keep the content just as relentlessly entertaining and impactful as the gameplay.
Our Approach
Our successes for this brand are carefully built upon a key set of well-honed practices.
We work hand-in-hand with Activision’s internal teams and studio partners throughout the development cycle – from early narrative beats to final asset delivery.
Our crack team of gorilla/ballerina/samurai capture badasses is responsible for some of the most smokin moments in game marketing, ever. This gets plussed by custom animation through bespoke anim tools inside the game engine itself.
Whether it’s the adrenaline rush of a multiplayer reveal or the emotional impact of a cinematic story trailer, our work is crafted to capture the heart of the game and the imagination of the audience.
For each title, we need to bring a new level of energy with each seasonal drop that help keep the Call of Duty audience engaged and hyped all year long. We are constantly innovating new approaches to keep the content fresh.
Our collaboration with Call of Duty is so much more than the sum of the projects – it’s a powerful creative alliance. From midnight launches to surprise reveals, we’ve helped fuel the firepower of one of the largest & most important brands in entertainment.
